Director, MaP Consultancy, Former Director of Strategy, Planning & Evaluation, Public Health England 

Tara has had an extensive corporate career in marketing strategy and communications, starting in market research, progressing to communications agencies as Strategy Director at WCRS, AMV.BBDO, and WPP moving to client side as Brand Marketing Director at Prudential and Aviva. After working as Director of Marketing Strategy at Public Health England, inspired by their work, Tara decided to change career direction and took a MA at King’s College London in social gerontology which she completed in January with the aim of working in a role with more social purpose. Tara has recently accepted the role of Strategy Director at The Age of No Retirement. She also continues to sit on the Government Communications Service (Cabinet Office) Strategy and Evaluation Committee, and is a Trustee Advisor for Carers UK.