Executive Director, Oxford Centre for Triple Value Healthcare

Muir Gray entered the Public Health Service in Oxford in 1972 after qualifying in medicine in Glasgow.  He is a consultant in public health 

He has been working with both NHS England and Public Health England with the aim of increasing value for both populations and individuals and published How To Get Better Value Healthcare in 2007. The means of doing this through Systems and Personalisation is now called Population Healthcare and the aim of population healthcare is to maximise value and equity by focusing not on institutions, specialties or technologies, but on populations defined by a common symptom such as breathlessness, condition such as type 1 or Type 2 Diabetes  or by a common characteristic, such as multiple morbidity. This work is done from the social enterprise The Oxford Centre for Triple Value Healthcare which provided the expert opinion to the 2019 EU report on Value Based Healthcare

Recently he has returned to his first public health mission - preventing the changes we assume are due to ageing and disease by getting the right attitude and fighting back against an environment that makes us inactive. His key books include Sod70! And, with Diana Moran, Sod Sitting, Get Moving! and this work is based in the Optimal Ageing Programme at Oxford. The plan is to increase physical, cognitive and emotional wellbeing using social and digital interventions, including virtual reality.